A cross-cultural design collaboration redefining sustainable luxury for contemporary interiors.
Design Alchemy Collective unveils its latest handcrafted bedlinen and décor collection, a bold exploration of colour, texture, and artisanal process, created for interiors that dare to be different.
Conceived by New Zealand interior designers Anna Cuthbert (Cuthbert Interiors) and Amanda Neill (Designworx), the collection bridges refined Antipodean design sensibilities with centuries-old Indian textile craftsmanship. The result is a series of one-of-a-kind quilts, cushions, and soft furnishings that sit somewhere between functional object and textile art.
At the core of the collection is an unexpected starting point: textile underprints. These excess-ink fabrics - traditionally discarded during the block-printing process, are reclaimed and reimagined into statement pieces that celebrate pattern irregularity, tonal variation, and the subtle alchemy of handcraft.
Each design is block-printed and naturally dyed by master artisans in India, preserving traditional techniques while embracing a contemporary aesthetic. The slight shifts in colour density and print alignment are not flaws, but features, signatures of the human hand that elevate each piece into the realm of collectible design.
“We were drawn to the idea of working with what already exists,” says Anna Cuthbert. “There’s something incredibly compelling about turning surplus into something refined and intentional, allowing the process itself to shape the final aesthetic.”
The collection speaks directly to the growing appetite within interiors for authenticity and provenance. In a market saturated with uniformity, Design Alchemy Collective offers layered pieces that bring depth, narrative, and tactile richness to a space.
Textural quilts become sculptural bed statements. Cushions introduce unexpected colour stories. Pattern-on-pattern layering feels curated rather than coordinated. The collection invites designers to create interiors that feel storied rather than staged.
Sustainability is woven seamlessly into the design philosophy. By repurposing underprints and working closely with artisan communities, the brand reduces waste while sustaining traditional craft economies, proving that environmental responsibility and elevated design are not mutually exclusive.
“We believe luxury today is about meaning,” adds Amanda Neill. “It’s about knowing who made the piece, how it was made, and understanding that it carries a story beyond its surface.”
