From Ink to Alchemy
The Journey of Our Underprint Textiles
Where Art Meets Accident
Our Underprint Fabrics in the Raw.
Every cushion, or quilt, or teatowel, you see here didn’t just start as fabric—it began as a happy accident. You see, in the bustling print studios of Rajasthan, where block printers are dancing (okay, not literally, but you feel the rhythm) between inky trays and carved wooden stamps, there’s one little secret not many know about…
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So What Is An Underprint?
It’s the cloth laid down under the real print run.
A backstage hero...A dye-catcher…
The one that soaks up all the colour, excess ink, and pattern tests before the real star hits the runway.Except…
Sometimes the understudy outshines the lead!
The Art of the Unexpected
Over time, that humble layer becomes a canvas of chaos—layers of overlapping florals, paisleys, geometrics, and sometimes even a rogue elephant or two.
The colours? Unpredictable! The texture? Lived in!
The vibe? Absolutely stunning!
Our team in India—led by artisan partners who know beauty when they see it—gather these unsung heroes, and whisk them aside for us.
Choosing the gems. No two are ever the same.
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From Chaos to Cushions
Once the underprints land with us, and we land in Jaipur... the Design Alchemy Collective magic begins. Some pieces beg to be soft, tufted quilts. Others demand the spotlight as bold statement cushions.
We pair them with lush cotton, linen and velvet backings, soft linings, and hand-stitched details. Every choice is deliberate.
Designed by Kiwi's, made by many hands.
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Meet the Stitchers behind the final touch.
Our stitching team brings each piece together with needle, thread, and a whole lot of heart. Every quilted line and finished seam is a quiet love letter from artisan to home.
Every stitch is a nod to perfect imperfection and the craft of Rajasthan.
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And Just Like That, It’s One of a Kind
The result? A cushion or quilt that carries...
The fingerprints of Rajasthani artisans,
The alchemy of upcycling, & a whole lot of soul!
You’ll never find another like it. Promise.
Love from Anna and Amanda