Some of the most extraordinary textiles in India were never meant to be seen.
In the block printing studios of Sanganer, Jaipur, the underprint fabric lies hidden beneath the finished cloth - layer after layer of handpressed pattern, built up over a month of printing, never intended to be the final textile. The background. The layer beneath the layer. Thrown away and forgotten once its purpose was served.
Anna and Amanda saw it. And they couldn't walk away.
Where Waste Becomes Wonder follows the full journey of Design Alchemy Collective - from that first discovery beneath the cloth in Sanganer, through the studio of fifth-generation block printer Khushiram Pandey, through the hands of the women who stitch every piece, to the finished collection that lands in homes in New Zealand and beyond.
This is the story of rescued fabric, the underprint, extraordinary craft, and what happens when two women from New Zealand find beauty in something the industry had never thought to keep.
12 minutes. The whole story. It will change the way you see it on the shelf.
With Love - Anna and Amanda